The clothing industry is vast, and so is activewear. Wholesale activewear clothing is a must-have for every retail clothing store owner today. They are in great demand, and the boom will grow as the global sportswear market continues to grow.

But what we have to admit is: its price is getting higher and higher, and the market competition is getting more and more fierce.

Both fashion and function, high-quality fabrics, higher prices. Will most consumers wear such activewear sets to the gym? Not really, no!

So, when you are customizing sports or yoga activewear wholesale, knowing whether you have the right target customers is the first step.

Are your customers a group focused on large-scale fitness activities?

Or, are you only targeting those who participate in light exercise, mainly combining fashion with fitness, and pursuing a lifestyle of universal clothing? In this case, how sporty should your sportswear be? ! The more "sporty" they are, the higher their expenses will be. How many people are willing to pay for it?

Therefore, the most important step in this process is to really get to know your audience.

Who are they?

Next, you need to study the needs of your audience in detail. For example: Who is buying your product? What do they like and dislike? What is their budget?

Because no one likes to spend a lot of money, most consumers will look for better deals online. Use their mobile devices for product research, and enjoy a high level of comfort while enjoying preferential prices. As a retailer, you must find a suitable position between price and quality to fully meet the needs of consumers and provide you with a suitable profit margin.

Of course, now, unless your company follows a very established model, it is not easy to determine the needs of the target group. The wider the market segment, the more new styles consumers are pursuing.

What do they need?

Therefore, you have to determine which customers are the most profitable, are following them and ensure your profits.

Are your sportswear selling well? Or your customers have a strong cultural philosophy, it is easier to sell their lifestyles to them? Why do my customers need my product?

If you plan to provide products to a wider target group, please emphasize the importance of comfort in daily life. At the same time, think about what needs your product line can meet? And sell to the corresponding group, you may sell more.

In addition, if it is a physical store operation, the local market, the level of competition, and the type of consumers are the areas you should consider. (For example: if there are more local fitness venues and sports academies, your workout clothes will sell better.)

So, once you know who you really want to target, you will decide what kind of clothes you should wholesale.

What do you need wholesale?

If your goal is amateur athletes, then you must contact one of the best activewear manufacturers to buy high-quality sportswear, because their purchase decision is less affected by price factors.

However, if your target group is mainly the younger generation and they go to the gym to do moderate exercise, try cheap, fashionable and comfortable sportswear will be a better choice.

Finally, understand that the high demand in the market will not necessarily benefit you. You must recognize the opportunity that best suits your needs and goals.

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